I always wondered to know, how anyone choose their dream companies? According the Philip Kothler, it is observed there are four types of companies – 1. Those that make things to happen 2. Those that watch things to happen and respond 3. Those that watch things to happen and don’t respond 4. Those that didn’t […]

It’s is said that among the most important skills in marketing is ‘Communication and Promotion’. Perhaps these words are too broader and they get communicated, whether desired or not. It gets communicated via business attire, catalog, companies office, employers body language – all says (impression) and speak about communication. This shows the growing interest in […]

We are the in the age of continuous of continuity. This is because we don’t know who are our consumers, customers and competitors. It is quite true for many cases. For example – Mobile Phones – They are not sure if they need to compete with landline phones, digital cameras or PDA. A series of […]