I always wondered to know, how anyone choose their dream companies? According the Philip Kothler, it is observed there are four types of companies -
1. Those that make things to happen
2. Those that watch things to happen and respond
3. Those that watch things to happen and don’t respond
4. Those that didn’t notice that anything had happened.

No wonder the many companies disappeared within 7.2 years on average within a range of 3 to 14 years (H. Douglas Barber and Jeffery Crelinsten).According to 24/7 Wall St. (U.S. Business on msnbc.com) has created a list of 10 branded that won’t exist in 2012 – Sears, Sony Pictures, American Apparel, Soap Opera, Sony Ericsson, Kellog’s Corn Pops, MySpace and others. Of the companies listed as best in the Forbes 100 of 1917, only 18 survived to 1987. And only two company, G.E. and Eastman Kodak, were making good money. Twenty five years, there was no ‘Microsoft’ and its chairman, Bill Gates, its one of the fast evolving companies. We can see similar story of many other companies such as Wal-Mart (more than 660,000 employees and sales of greater than 2,000 times than 40 years ago) and remarkable journey of Singer Co as well.

There are whole strings of books such as The Living Company (Arie De Geus) or Good to Great (Jim Collins) ready to tell us, how these companies are great? These books brings some correlations of successful companies. The companies will survive until customer see value in service. They should be market and costumer driven. A constant efforts to change the product or service, that people may not have asked for afterwards thank them for. Thanks to Apple for wonderful product and services. They have one of the higher market shares and profit shares, as they make steady gains in mind share and heart share. A complete customer-orientation strategy.

I hope you find this article interesting! Please give us your valuable comments or opinions on this view. I also would like to hear about your dream company!

Loratis Career School, Bangalore
Find Your True North!
www.loratis.co.

  1. Friend says:

    My dream company is roughly painted, for which I’m glad. I’d say never build your company on your dreams. Apple, Microsoft, Facebook, or take Google, they never had a dream to reach so big. They did something without printing out a blueprint — they took action, action which we all fail to take.

    Actions are like tiny steps. We know we can take tiny steps but we won’t, much thanks to our possessive environment and our self-loathing consciousness. I remember I was among the guy, though in my early 16, who wasn’t willing to get out of my comfortable zone. I wasn’t ready to pull the plug. I never took action as I never had to. But it’s been years now, I’m changing. I’m working. I’m not concerned of the end results, I just want to make it happen. I want to live. :)

  2. Puja says:

    Dream company for anyone is not by the brand name but by the way one is professionally and personally satisfied while working in that company.

  3. Carol Donat says:

    Aw, this was a really nice post. In thought I wish to put in writing like this moreover ? taking time and actual effort to make a very good article? but what can I say? I procrastinate alot and under no circumstances seem to get one thing done.

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