Culture as the collective programming of the mind which distinguishes the members of one human group from another. There are four categorized dimensions to it such as

  • Power Distance
  • Uncertainty Avoidance
  • Individualism vs Collectivism
  •   Gender

The power distance focuses on the degree of equality and inequality between people in the country’s society. Today Indians wealth of the top 35 billionaires exceeds that of 800 million poor people. This is a strong indicator of a high power distance, allowed to grow within the society.

Individualism focuses on the degree the society reinforces individual or collective – achievements and interpersonal relationships. Indian society was a low individualism for many years. The last decade is seeing a high individualism indicating the individual rights are paramount within the society.

Masculinity focuses on the degree the society reinforces, or do not reinforce. According to the Greet Hofstede India’s masculinity index is 56 % , which is a low ranking masculinity.

Uncertainty focuses on unstructured situations in society. India is opined as low uncertainty avoidance and has more tolerance for a variety of opinions.

One is expected to understand communication barriers and effective communication to rise in corporate ladder.

  1. Would you like to be left behind?
  2. Would you like to know how  North American Body Language Zone is different from other parts of countries?
  3. How do we approach foreign culture?
  4. Cultural Awareness
  5. Cross-cultural Communication Competence

Contact Loratis Career School for workshops on Intercultural Communication Skills at and/or +91-99169 96861 (10:00 hours to 18:00 hours on weekdays).


Santosh A

Sr. Business Navigator

Loratis Career School

-Find Your True North!

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